Track every inbound call to the campaign, keyword, and channel that generated it using AvidTrak’s call tracking software. Use dynamic number insertion (DNI), AI-powered call transcription, conversation outcome extraction, and flexible call routing to improve lead conversion rates and marketing performance.
14 days free trial
No credit card required
No white-label setup fees
Call tracking software identifies which marketing campaigns generate inbound calls by assigning unique phone numbers to ads, websites, and channels. Using dynamic number insertion (DNI), each call is matched to its source, giving clear visibility into campaign, keyword, and channel performance within a complete call tracking system.
80% of B2B purchases still start with phone calls. Yet most businesses can't tell you:
AvidTrak solves this with dynamic number insertion. Each marketing channel gets its own phone number, turning your setup into a structured call tracking solution where calls are automatically matched to sources in real time.
HVAC Company: +47% ROI after reallocating budget from print to Google
Local Digital Agency: Saved 22 hours/week on manual call logging across 12
clients Franchise: 3x better lead attribution across 18 locations.
1. Setup your number in under 5 minutes
2. Assign tracking numbers to campaigns
3. Watch calls appear attributed to exact sources in real-time dashboard
Track which campaigns generate inbound calls using call tracking software. Assign unique numbers with dynamic number insertion (DNI) across ads, landing pages, and channels. Each call is tied to its source, improving call attribution within a scalable call tracking platform.
View Campaign-Level Tracking
Use AI-powered call transcription and conversation outcome extraction to identify booking requests, pricing inquiries, and lead intent. This supports faster follow-up, improves lead tracking, and highlights which campaigns generate calls with clear conversion signals.
Explore AvidTrak’s AI-powered transcription
Manage inbound calls using call routing, IVR, and zip code routing to direct calls to the right team or location. Built into AvidTrak’s call tracking platform, these features support businesses handling high call volumes with straightforward pricing and reliable support.
See How Advanced Call Routing Works
AvidTrak brings call tracking, routing, and campaign data into one place, delivering core call tracking features
that allow each call to be tracked, routed, and connected to its source.
Use our dynamic number insertion (DNI) to assign unique numbers to campaigns, pages, and traffic sources. Each inbound call is matched to its source, making AvidTrak a reliable phone call tracking software that identifies which campaigns generate phone leads.
Track Calls with DNIRoute inbound calls using after-hours routing, IVR, sequential routing, simultaneous routing, and zip code routing. Each call is sent to the right team, office, or franchise location using defined routing rules tied to time, availability, and caller location.
View Call Routing Options
Our call tracking system works with major CRM systems and marketing platforms, including Google Ads, GA4, Salesforce, HubSpot, Zoho, and Twilio. Call data is connected to reporting and CRM systems so phone leads can be tracked alongside marketing activity.
View CRM IntegrationsCreate reports and custom dashboards based on call activity and campaign performance. View call volume, attribution data, and outcomes in one place through tables and graphs, and control which metrics and visuals appear on your dashboard.
Customize Your DashboardFrom small businesses to large agencies, AvidTrak is trusted for our consistent & affordable lead management solutions.
Block spam or robocalls with ease using our inbound call tracking software. Guard against robocalls by blocking single or multiple numbers at once. Agencies can rely on our call tracking services to block spam across client accounts, maintaining clean communication and improving lead tracking accuracy.
Automatically convert phone calls into searchable text using AI-powered call transcription. Combined with AI-powered conversation outcome extraction, our phone call tracking software identifies booking requests, pricing inquiries, and key call moments, allowing faster follow-up without reviewing full recordings.
Set up an automated interactive voice response (IVR) system that answers incoming calls and directs them to the right department. With our call tracking services, inbound calls are tracked and routed efficiently to the relevant teams and agents.
View All Features
Identify the source behind inbound calls, including campaign, ad, and landing page. Focus on the channels that generate qualified leads based on tracked call data.
Ensure calls are handled by the appropriate team based on routing rules. Structured call handling improves response time and reduces delays in lead follow-up across your call tracking services.
Set keyword triggers to detect phrases such as booking requests, pricing inquiries, or service questions. These signals categorize calls and highlight leads based on detected intent using AvidTrak’s advanced call tracking features.
Identify which calls require action based on detected outcomes such as bookings or inquiries. Calls are grouped by outcome type, making it easier to focus on the calls that need attention with our call tracking software for lead generation.
14 days free trial | No credit card required
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AvidTrak is built as call tracking software for lead generation, combining essential capabilities into a complete call tracking solution for tracking calls based on intent and outcomes. With over 14 years of experience, AvidTrak supports both simple and complex setups with transparent pricing and reliable support.
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Features
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AvidTrak
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Other Call Tracking Software
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|---|---|---|
| Marketing Attribution | Tracks calls to campaigns, keywords, and channels | May require additional setup or limited to higher-tier plans |
| Dynamic Number Insertion (DNI) | Included for campaign and keyword tracking | Often limited or dependent on plan level |
| Advanced Call Routing Options | IVR, sequential, simultaneous, and zip code routing | Typically limited to basic routing options |
| AI-Powered Transcription & Outcome Extraction | Searchable call transcripts with AI-powered outcome extraction for call classification | Often available as separate features, with limited automation or manual tagging |
| CRM Integrations | Native integrations with Salesforce, HubSpot, Zoho, and more | Available, but may require additional configuration |
| Pricing Structure | Transparent pricing with no setup fees | Pricing varies by platform, often with add-ons for advanced features |
| Scalability | Supports multi-location and agency setups without complexity | Scaling may increase cost and setup complexity |
| Support | Direct onboarding support and ongoing assistance | Support levels vary by plan |
Track calls, connect them to marketing campaigns, and understand each call
source without paying extra for core features.
AvidTrak provides straightforward pricing with no setup fees, improving call attribution and call analytics
while delivering the benefits of call tracking without added cost.
Call tracking software is used to identify which inbound calls originate from a specific call source, such as ads, websites, or marketing campaigns. It uses unique call tracking numbers and dynamic number insertion (DNI) to support accurate call attribution and visibility into the customer journey.
Key features include dynamic number insertion (DNI), call routing, call recording, AI-powered outcome extraction, and call analytics. These call tracking features help businesses understand customer interaction, track performance, and connect call data with existing lead management tools.
Industries that rely on phone leads, such as home services, healthcare, legal services, automotive, and franchise businesses, benefit the most. These businesses use call tracking systems to manage customer interactions, improve the customer experience, and connect calls to their campaigns.
AI-powered transcription converts calls into searchable text and helps identify key conversation patterns. When combined with AI-powered outcome detection, this helps teams review customer interactions, understand customer intent, and improve agent performance without reviewing every call manually.
Call tracking works with Google Ads by assigning unique call tracking numbers to each campaign or keyword. This enables channel-based tracking, allowing businesses to identify which ads generate calls and measure ad spend against actual call activity.
Dynamic number insertion (DNI) replaces phone numbers on a website based on the visitor’s source. This allows each call source to be tracked back to specific campaigns, keywords, or channels for accurate call attribution.
Yes, call tracking integrates with CRM systems such as Salesforce, HubSpot, and Zoho. This connects call data with existing marketing and reporting tools, allowing businesses to track calls alongside customer records and campaign activity.
Yes, marketing agencies use call tracking systems to manage multiple campaigns and track performance across clients. It helps agencies monitor call analytics, attribute calls to the correct call source, and report on campaign effectiveness.
Call tracking provides conversion insights such as which campaigns generate calls, how long calls last (call duration), and how calls are categorized. It also supports analysis of customer interaction and campaign performance through detailed call analytics.
Call tracking supports call evaluation through transcription, keyword detection, and outcome classification. While not a standalone call scoring or lead scoring system, it provides the data needed to assess call quality, review agent performance, and understand results from conversations.
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