Keyword level

Call Tracking

Know Which Search Keywords Get You Phone Leads

Paid Search Campaign Keyword Tracking

  • Track Phone Leads back to the keyword.
  • Use keyword conversion data to outbid competition your on high-value keywords
  • Cut spend on poor performing keywords to optimize Campaign ROI

The Basics of Keyword Level Phone Call Tracking

Dynamic Phone Number Insertion

  • Every click to your website from Search results in a unique call tracking number shown to a visitor
  • Call tracking numbers follows visitor from page-to-page

Implementing Keyword Level Phone Call Tracking

Implementing Keyword Tracking is Easy

  • Start a Free Trial AvidTrak Account
  • Copy and Paste your Account specific JavaScript tracking code on your web pages

Clarifications on Pricing for Call Tracking Numbers & Minutes

AvidTrak Numbers come packaged with Call Tracking Software which comprises of a hosted software solution. The call tracking service is a prepaid service which is offered on a month-to-month basis.

Our service fee structure is broken up into:

  • Monthly recurring charges for phone number rental
  • Talk time minutes for inbound phone calls

Monthly Recurring Charges for Phone Number Rental

The phone number rental is collected in advance every month on the 1st of the month. We do not refund monthly rental fee after it has been deducted from your account.

Talk time Minutes for Inbound Phone Calls

Charges for talk time on the phone use accrue daily. Your account will be charged for the amount of talk time incurred by you.

FAQ ABOUT FRANCHISEE CALL TRACKING PLATFORM

Questions  Answers

How difficult is it to place AvidTrak JavaScript tracking code? How is it done?

JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag

<script type='text/javascript'>
var _atq = _atq || [];
(function(){
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
__ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com
/A2649C72f435baf35c5da6cb105eb7b3cba5/track.js';
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);
})();
</script>

Can the same tracking code be used for Paid Search as well as SEO Keyword Call Tracking?

If your account balance drops below $0 services to your account may be suspended. It is therefore essential that your account always maintain a positive balance. In the event that your credit card is declined AvidTrak’s billing system will issue a warning email advising you of the issues evidenced with your card. It is therefore important that you keep your billing email updated. Your billing email on file may be verified and/or updated by logging into your account and clicking  My Account > My Account Setting.

How many call tracking numbers would I need to start my call tracking?

We recommend that you get at least 1 number per each visitor per hour. For example if your Adwords campaign generates 100 clicks over 10 hours you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

How much should I expect to pay for Keyword Level Call Tracking?

You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

I have more than 1,000 keywords in my PPC Account but 10 keywords are responsible for more than 70% of the clicks and ad spend. Is it possible to track calls only those 10 keywords instead of every keyword?

Yes. With AvidTrak you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high value keywords allows you to focus your attention on only those keywords that incur you the most expenditure.

Can I track Organic Keywords? If not then what are my alternatives?

Organic keywords are increasingly being masked by search engines. An alternative strategy that is available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for the purposes of page visit URL tracking an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

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