AvidTrak Call Tracking Technology: Conversion Clarity Delivered!

AvidTrak is a proprietary technology platform, delivered as a web based solution.

 

AvidTrak is easy to setup and painless to use. This ease of use hides the advanced technology powering AvidTrak. Our solution is built on top of a Telco’s API’s from where we can provision toll free and local phone numbers in real time.

What’s more because of the platform’s integration with Google AdWords, AvidTrak users can obtain the exact cost of each call emanating from their PPC spend. But we don’t stop with Google.

If you are using Yahoo, Bing, or any Internet Advertising network, AvidTrak’s Technology platform can pinpoint exactly which advertising source and/or creative results in phone calls. Imagine the clarity you will get.

 

This clarity will help you in deciding how to allocate your ad budget down to the granularity of setting Max CPC at a search keyword level.

The Algorithm

 

AvidTrak’s Algorithm delivers unmatched reporting accuracy at low cost. It does this by using a proprietary blend of techniques in matching phone numbers to ad creative and traffic source.

Beyond call tracking, the AvidTrak Algorithm extends to any kind of offline tracking. For instance, if you are seeking a solution to track and match your ad creative & traffic source to coupon download and redemption at a physical store, the Platform’s Algorithm is able to deliver this solution elegantly. AvidTrak enables advertisers to track and tie-back offline (i.e. in store) coupon redemption to the online search or display creative that resulted in the coupon download.

 

AvidTrak Technology is Integrated with Google Analytics

 

The AvidTrak Platform renders numerous, slick, standalone reports. What’s more Google Analytics’ enthusiasts will be delighted to know that the system is set up to elegantly integrate AvidTrak’s conversion data within Google Analytics. The system accomplishes this by extending the Google Analytics provided Javascript.

Search Engine Marketers may view respective phone call data and the web traffic source/ad creative leading to the calls within the Events section of Google Analytics. This integration between the two platforms enables SEM practioners to analyze all their actionable insights in one place.

For Search Engine Optimization (SEO), and Pay Per Click (PPC) Search Campaigns, you may use AvidTrak to pinpoint the specific keyword leading to that valuable phone call. You may then view your reports either within AvidTrak Reports or Google Analytics.

 

Call Analytics

 

AvidTrak is capable of delivering multiple levels of reports. The reporting is based on a dashboard with point & click ability to drill down to a granular level of detail regarding phone calls. This enables the advanced marketer to take action by analyzing incoming phone call data.