AvidTrak Call Tracking Platform Features

AvidTrak Call Tracking Platform for Search Marketing and Internet Advertising Agency

 

AvidTrak Agency platform is a module which allows Search Marketing and Internet Advertising Agencies to deploy an in
depth call tracking system for their respective client base.

The AvidTrak Agency module is set up to:

 

• Incorporate either an AvidTrak-Pro or AvidTrak-Lite system for an agency’s client
• White Label the Agency Client UI with the Agency’s Colors and provide custom Agency Login
• Change User Name and Password for the Agency and Agency’s Clients
• Add/Delete Client Accounts and access same via one Agency Login
• Order Phone Number for New Client Accounts
• Setup Email Alerts for Phone Calls Received by Clients
• Set Reporting Time Zones For All Client Accounts
• Push AvidTrak data into 3rd party reporting system and CRM’s via AvidTrak’s API
• Group clients in similar verticals to view aggregated performance of keywords
• Compare click and call performance of a group of similar clients by overlaying data
• Setup a Pay per Lead system for measuring and validating Pay for Performance engagements
• Incorporate a tiered billing system to charge clients based on value of phone calls
• View detailed billing records for each client’s charges.

 

Incorporate either an AvidTrak-Pro or AvidTrak-Lite system for an agency’s client
AvidTrak Agency platform allows an agency to setup its clients with either an AvidTrak Pro or AvidTrak Lite module.

 

White Label the Agency Client UI with the Agency’s Colors and Logo and Agency Login

You may elect to customize the AvidTrak UI with your logo and render the UI in colors that match your company’s colors

 

Default Admin Skin	Customize Admin Skin
Provide your clients with your own login	You may access your client’s accounts and Change User Names and Passwords
Order Phone Number for New Client Accounts You may setup new AvidTrak accounts under your Agency Interface and Order phone lines for your clients.

 

Group clients in similar verticals to view aggregated performance of keywords
Agencies which manage campaigns of clients that operate in the same vertical can determine the best inbound phone call creating keywords for the vertical by using the AvidTrak Grouper feature.
The Grouper feature allows you to select up to 5 different clients whose click and call data you can aggregate to determine the relative strength of keywords for the respective vertical.

 

Compare click and call performance of a group of similar clients by overlaying data
Compare relative performance of up to 4 different clients within the same vertical by viewing overlaid charts of clicks and calls over the same period of time.

Setup a Pay per Lead system for measuring and validating Pay for Performance Engagements
Many Search Marketing agencies are entering into engagements with their clients wherein payments are predicated on the quality of leads delivered by the Agency to the Client. AvidTrak may be set up such that the Agency can bill their client based on the quality of the phone call lead.

 

Incorporate a tiered billing system to charge clients based on value of phone calls
If an agency decides to create a profit center out of the call tracking service, AvidTrak is equipped to allow the agency the ability to charge varying rates based on the agency’s relationship with its clients.

View detailed billing for each client’s charges.
AvidTrak makes it easy for an Agency to view the call tracking expenses incurred for each client. We provide detailed reports and aggregate reports which allows and Agency to determine its cost structure for each client.

 

AvidTrak-Pro Call Tracking Platform Features

 

The AvidTrak Pro platform is a feature and function rich call tracking platform which allows Search Engine Marketers working in the PPC and SEO arenas to validate the performance of their search campaigns.

The primary features of the AvidTrak Pro platform are:

 

• Track Keywords, Ad Groups, Campaigns and Ads within PPC Campaigns that lead to inbound phone calls
• Track inbound phone calls from specific search channels or 3rd party referring links
• Track inbound phone calls at a Campaign or Ad Group level – aggregate level tracking
• Tracking only PPC keywords.
• Track Organic Keywords that lead to inbound phone calls
• Dynamic Phone Number Insertion system which rotates trackable phone numbers assigned to specific keywords based on specific session lengths.
• Static Phone Number assignment system to track specific targeted high value keywords.
• Cookie system to recognize repeat visitors and display unique numbers for repeat visitors.
• Setup AvidTrak Lite call tracking accounts for your banner Ads, and offline media campaign spend.
• Track and validate 3rd party referring links that generate inbound phone calls for your business.
• Track Adwords PPC Costs associated with generating inbound phone calls
• Integrate AvidTrak data with Google Analytics
• Wordpress plugin to easily convert your Wordpress enabled website to perform call tracking with AvidTrak Pro
• AvidTrak API to push your call tracking and search data
• Call Rating System to attribute calls based on the quality of the inbound lead.
• AvidTrak User Interface which is easy to navigate and publishes data related to call tracking.

 

AvidTrak-Pro User Interface Features

 

The AvidTrak Pro User Interface (UI) is easy to use and allows our clients access to valuable data with a few clicks. The AvidTrak UI comprises of the following features and functions:

 

• Dashboard View
• UI Configuration
• Separate views For Google, Yahoo and Bing PPC and Organic click and call data
• Linksource Data, Statistics and Ability to set up call tracking for 3rd party links
• Calls Overview: Look at Inbound Phone Call Summaries; look at data for all calls and view rated calls.
• Phone Number Setup. You may order new trackable numbers and allocate them for specific channels and keyword types.
• Set your Call Rating types and Issue User ID and Passwords for your Operators
• Create Reports
• Create Charts
• AvidLite: Create AvidTrak Lite Campaigns, Order Numbers, Group Numbers and Block unwanted callers.
• Billing System.
• Resources
• Support
• Set and Adjust Data View Date Ranges
• Download Data to Excel
• Sort Your Calls Based less, greater or equal to talk time duration ranges.

 

 

AvidTrak Pro Dashboard View The dashboard view is an all encompassing aggregate view of the performance of your campaigns. By adjusting the data view date range you can get high level view of how your campaigns are doing in terms of clicks, inbound phone calls and respective costs.

 

 

AvidTrak User Interface Configuration
The AvidTrak Pro User Interface allows its users to configure and modify screen settings and change user functions. 
For example you may choose to:

 

• Show/hide the Pay Per Click Ad Group and Campaign Column within your Screen.
• You may change the recipients “Forward to” phone number
• You may turn ON or OFF the call recording feature
• Create a greeting preamble advising callers that their conversation is subject to call recording
• Block phone numbers such that your toll free line is not misused
• Set a Whisper Message to announce the Campaign Name when you answer the phone
• Use after-hours time partitioning to forward calls to your AvidTrak number to your cell phone or 3rd party answering service.
• Lookup up the allocation and application of any AvidTrak number that you see within your billing system.
• Turn ON AvidTrak to enable it to push data into your Google Analytics Account
• Setup an email alert system such that you are notified periodically via email a manifest of your inbound phone call.
• Change your User Name and Password
• Increase/Decrease the number of Data Boxes that appear within your Dashboard View
• Incorporate the REGEX system to enable the Click-to-Call Feature
• Set the default date range for your AvidTrak UI such that every time you login you do not need to keep changing the date range.
• Set your time zone for reporting purposes.

 

Separate views For Google, Yahoo and Bing PPC and Organic click and call data
The AvidTrak UI allows its users to view granularly. We have setup quick view screens for:

 

• Google PPC
• Google Organic
• Yahoo PPC
• Yahoo Organic
• Bing PPC
• Bing Organic

 

For example if you are an SEO firm which wants to track how well your targeted SEO keywords are performing in creating inbound phone calls, you may evaluate the performance of your initiative for Google, Yahoo and Bing individually. Likewise, an SEM firm may gauge the performance of its PPC campaigns by view individual paid click data for each of the above referenced search engines.

Linksource Data, Statistics and Ability to set up call tracking for 3rd party links
Search Advertisers who augment their PPC and SEO visitor traffic initiatives with 3rd party inbound links can now not only measure and keep score of visits from 3rd party links but they may readily capture inbound calls that emanate on account of their link traffic. Tracking inbound calls from 3rd party links is easy via the simple set up process built into the AvidTrak UI.

 

Calls Overview: Look at Inbound Phone Call Summaries; look at data for all calls and view rated calls.
AvidTrak Users who prefer looking at all their data in one table view utilize the Calls Overview screen to publish data of all inbound calls created by Google, Yahoo and Bing. This screen view allows Search Campaign managers to quickly scan the performance of all their campaigns and view the respective keywords and associated channels responsible for creating the phone calls. By using the sort feature you can neatly organize your data to view based on:

 

• Keyword
• Channel
• Call Volume
• Call Date
• Visit Date
• Call Rating

 

We have also created a quick view screen for All Calls. This screen allows you to look at all calls including repeat callers for the same keyword. AvidTrak makes it easy to download all this data to Excel with a click of a button.

 

Phone Number Setup: You may order new trackable numbers and allocate the same for specific channels and keyword types.

If your PPC campaigns are tightly structured and you rely on a handful of keywords to derive a majority of your traffic, you can utilize AvidTrak’s on demand phone number assignment system to validate the performance of your top-tier keywords. All you need to do is simply type in the keyword that you want to track, select the match type and the respective Search Engine and AvidTrak will ensure that only your specific keyword is tracked.

 

 

Set your Call Rating types and Issue User ID and Passwords for your Operators
AvidTrak comes equipped with a call rating system to allow search marketers the ability to rate an inbound phone call based on:

 

• The quality of the lead (sale, general question, request for quote, appointment..)
• Value of the lead (estimated dollar value of sale)
• Operator’s comments
  
  

An Operator may score a lead in real time via the AvidTrak UI or rate calls in a batch mode.

 

Create Reports to Analyze Performance of your Campaigns
AvidTrak has made it easy for its users to create campaign performance reports. Reports can be created on demand by selecting the type of report required and inputting the desired date range of the report. Once the report is created it may be downloaded into Excel or viewed as a PDF.

 

AvidLite: Create AvidTrak Lite Campaigns, Order Numbers, Group Numbers and Block unwanted callers.
Many AvidTrak Pro users deploy email, postcard mailer, radio, TV, Facebook, print media and banner ad campaigns which require a trackable phone number to gauge and validate the performance of the campaign in generating inbound phone calls. By integrating the AvidTrak Lite module within the AvidTrak Pro system, data from the aforementioned campaigns are available within the same AvidTrak Pro UI.
We make it easy for our users to order toll free and local numbers, name their campaigns and deploy the numbers at will.

 

 

AvidTrak Billing System
AvidTrak’s billing system is transparent and our clients may view their respective charges at a granular level. As AvidTrak is a pre-paid system, our charges are broken into a monthly phone number charge and phone talk time minutes for that respective number. By altering dates in the Billing View Screen, AvidTrak users may see respective talk time charges for each respective period per phone number.
Our clients may also view their payment history, credits (if any posted to their account) and monthly charges. The system is geared towards making our clients see their entire cost structure.

 

AvidTrak Resources
We have set up an automated system to check and validate proper installation of AvidTrak JavaScript on our client’s web pages. The installation-checker is able to typically validate code installation on 75-80% of our client’s sites. However, there are instances where human intervention is required to validate code or diagnose fault with code installation.

 

AvidTrak Product Support
We are absolutely committed to providing the best product support in the business. AvidTrak’s clients can rest assured that our commitment to responding to a client’s questions on data interpretation, issue resolution or feature enhancement are met promptly. We make it easy for AvidTrak Users to log a question. You may call, email or send an online email through our User Interface while logged into your AvidTrak account.

 

Set and Adjust Data View Date Ranges
We enable AvidTrak users to easily adjust the date range views of their respective campaigns. You may set a customized view or pick a range from a pre-formatted date range from a pull down menu. The date range system is geared for simplicity and ease of use.

 

Download Data to Excel
Practically all AvidTrak screen views provide the ability for the user to download their respective page view into Excel. This download functionality allows Excel lovers to truly leverage their expertise in the spread sheet application and data interpretation to tweak and adjust their PPC and SEO campaigns to deliver superior ROI.

 

Sort Your Calls Based on Less Than, Greater Than or Equal to Talk Time Duration Ranges
As part of your campaign improvement strategy you decide to focus on sifting through your calls based on call duration, AvidTrak makes it easy to sort your calls based on greater than, less than or equal to values. Each screen may be adjusted to your preference simply by entering the sort criterion and clicking Submit.