Call Tracking for Agencies

If you are an Internet Advertising Agency that has been tasked with improving your client's ad campaign's Cost Per Acquisition (CPA) then you need look no further than AvidTrak-Agency.

 

The AvidTrak-Agency bundles AvidTrak-Lite http://www.avidtrak.com/avidtrak_lite.html and

AvidTrak-Pro http://avidtrak.com/avidtrak_pro.html within one platform. By utilizing AvidTrak-Lite, Campaign

Managers at an Agency may track conversions emanating from channels such as Radio, TV, Print and

Internet Banner Ads. Meanwhile, AvidTrak-Pro would be used by Search Marketers who conduct PPC and/or

SEO Campaigns to attribute and validate the search keywords that lead to an inbound phone call.

 

AVIDTRAK AGENCY WHITE LABELED PLATFORM:

 

AvidTrak-Agency is a private/white labeled product which has been specifically designed for internet advertising

companies such as your company.

 

AvidTrak-Agency is available free of charge to all Internet Advertising Agencies. Our agency product will allow you to:

• Set up your own AvidTrak-Lite and AvidTrak-Pro keyword level call tracking system under your
  own URL www.MyAgencyName.com/CallTracking
• You will be able to aggregate all your clients under one Master account login
• Your clients will have access to their own individual sub accounts with your agency's logo within their UI and you will be able drill down
  and look at the performance of each account at a granular level.
• From a financial perspective we provide our Agency clients the ability to mark up the phone call rates and resell our services. Hence, if an Agency decides to enter into a Pay for Performance engagement with a client, AvidTrak-Agency would act as a critical performance measurement tool.
  
  
  

AVIDTRAK REPORTING:

The AvidTrak-Agency product platform utilizes session based, dynamic phone number insertion technology to track search (PPC and SEO) keywords that lead to inbound phone calls. AvidTrak offers an extensive and rich level of reporting. Some of the key data points that we deliver that allows our clientele to reduce cost per acquisition (CPA) are:

 

• Clicked and called upon: Keywords, Ads, Adgroups and Campaigns
• Cost Per Click Data, Impressions, Ad Group and Campaign Level Spend.
• Call logs: Caller ID, date, time and duration of call and call recording.

AVIDTRAK-API

 

While AvidTrak's web-based User Interface is easy to use and navigate, we also provide full and free use of AvidTrak's API to our Agency clientele to enable them to pull keyword and phone call details directly out of AvidTrak's servers such that our collected data may be published into an agency's proprietary reporting dashboard interface.

 

AVIDTRAK'S COMPETITIVE ADVANTAGE:

 

One key feature of the AvidTrak product platform that sets it apart from its competitors is that we have integrated our product platform with Google Adwords such that we can pull keyword costs (via Adwords' API) and publish this information alongside the keywords that created the phone call.  This vital piece of information allows you to know at a granular level the respective PPC cost per each keyword that produced the inbound phone call.

 

We also believe and have been told by many of our clients that we offer a higher level of customer service and product support than many of our direct competitors. We would be happy to refer you to some of our clients from whom you may seek validation of AvidTrak's product performance and our passion for client service.

 

 

AVIDTRAK PHONE LINE QUALITY:

 

AvidTrak's phone platform is entirely Non-VOIP.  Although all modern telecom share some VOIP infrastructure (including AvidTrak) all of our lines operate over PSTN (public phone network).  There are no direct outside VOIP interconnects to AvidTrak and we place utmost priority to call and line quality.  We do not cut corners with carriers and only choose providers with proven line quality. 

 

COSTS:

 

The use of the AvidTrak-Agency software platform is completely free. As an agency you need only pay for the phone service. Our services are priced very competitively and can yield significant savings over other call tracking companies. We charge based on a monthly telephone line rental plus phone talk time. The number of telephone lines required per AvidTrak-Pro account is predicated on daily site hits and to a lesser degree the quantity of keywords within your PPC Campaign.

Monthly Rental Per Telephone Line with Voice Recording               $3.50
Talk Time with Voice Recording                                                         $0.09/minute
1-Time Setup Cost                                                                            $2.00/Number

Monthly Rental Per Telephone Line without Voice Recording          $2.00
Talk Time without Voice Recording                                                    $0.07/minute
1-Time Setup Cost                                                                            $2.00/Number

Our service is offered on a month-to-month, pre-paid basis – there are no long term contracts.

 

ESTIMATE COSTS ONLINE:

 

In order to facilitate quick estimates for our agency clients who wish to measure and validate inbound phone call rates within their SEM campaigns, we have built an online calculator http://avidtrak.com/estimator/ which will help you calculate the cost of AvidTrak-Pro deployment for each respective SEM account that you manage. If you would like an AvidTrak Product Specialist to explain how the estimator is to be used, please call or email us.

TECHNOLOGY & IMPLEMENTATION:

 

Implementing AvidTrak requires JavaScript installation on the web pages which will display the trackable telephone number. Additionally, there's some tagging required of destination URL's that exist within your Adwords/Bing accounts. We provide explicit instructions to make it easy for a developer to lay the JavaScript on each page where the AvidTrak numbers are to appear. After the AvidTrak-JavaScript is installed we do a quality check and then engage the database which then begins to publish the trackable AvidTrak telephone numbers on your web pages. Call logs and keyword reports are viewed through your web based account.

 

To get started with AvidTrak Agency or to schedule a no-obligation, free, product demo please call or email AvidTrak.