Call Tracking for Affiliate Network

Affiliate Networks  are challenged with balancing and maintaining a level playing field for advertisers and publishers participating in their network.

A publisher participating in an advertiser’s program on an affiliate network wishes to see that his advertisement inventory results in revenue maximization, while the advertiser wants to ensure that her ad spend with the publisher results in positive ROI. The solution: AvidTrak

Affiliate Networks that deploy AvidTrak allow their publishers and advertisers to utilize phone calls as an accepted medium
of completed conversions. A publisher simply needs to insert a unique AvidTrak assigned toll free number within the advertisement. When a site visitor calls that unique number, the call is automatically patched through to the advertiser’s sales agents.

Upon completion of the call, AvidTrak generates a complete record of the call and issues the same to the Affiliate Network. The  advertiser or merchant can track and pay the publisher based on the call records.    

Publishers who undertake paid search campaigns as a means to generate traffic to their sites can also benefit greatly
from AvidTrak’s keyword tracking capability. By inserting AvidTrak’s unique code into their web pages, each keyword that results in a phone call to an advertiser or merchant may be identified.

To learn more about the capabilities of AvidTrak and how it may used to the benefit of advertisers and publishers within an affiliate network, please call or  email us today.